The Data Relay Journey

This year I was Head of Marketing and Social Media for Data Relay, the conference previously known as SQL Relay. It is a privilege to be able to help put on an event which in 5 consecutive days, travels to 5 different UK cities across the breadth of the country. This year we invested a lot of time trying to improve the conference. We re-branded to Data Relay to be more in keeping with the breadth of the Microsoft Data Platform. We introduced a Code of Conduct to help encourage diversity at the conference and several other things. Our aim is to keep improving the conference.

I was the Bristol Venue Event Owner and this time delivered a session about the end to end process of data management, things to consider when improving data quality and data science in industry, based on findings from my PhD research. The session also covered data collection areas, that are often led by marketing teams. I shared details of my research findings about the complexity of managing database systems, the use of the Microsoft data platform for research and the possible future AI developments to help people manage database systems with greater ease.