Data Governance plays a key role in ensuring data is managed. Data Governance as defined by DAMA is
"the exercise of authority and control (planning, monitoring, and enforcement) over the management of data assets. "
The successful management of data requires a program that includes:
Standards and quality
Data management projects for improvement
Data Asset Valuation
The goals of data governance are to bring about a sustainable program of work that is embedded in the day to day management of data. Together this should be measured to ensure improvements can be demonstrated and show positive financial impact.
Azure has Governance features and services to explore.